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Sony Declares war on Canon & Nikon
- 03-02-2007
- Categorized in: Digital Cameras
Sony is firing up a new ad campaign highlighting the Sony Alpha 100 10 megapixel dslr. The ads highlight the added value features of the Sony Alpha 100 compared to the main competitiors and very graphicaly dismisses their technology as costly and obsolete.The ad is quite cheeky, but only points to truthful facts as the Alpha 100 has a great house, build-in anti shake and sensor dust protection.
Still, this is a declaration of war against Canon and Nikon and shows strength and determination from the Sony battlefield. Read the whole article here