Entry-level DSLR models are very interesting for manufacturers. They can reach high volumes, there is a much greater group who can afford these cameras and you can bind new users to your own system. There's a reason why the competition in this segment is so fierce. Nikon's newest weapon is the D40, and Nikon is using it to raise the stakes. The Nikon D40 DSLR is primarily meant for consumers who want more than a compact camera. In the profile of the target group, Nikon sees a family person between 30 and 70 years old. The typical user of the Nikon D40 is looking for a camera that stimulates creative qualities and reacts quicker than a compact camera. See a brief preview of the camera justby clicking on the image.