Valhalla, NY, June 29, 2006 - Fuji Photo Film U.S.A., Inc. announced that prices of Color Paper products will increase by 6-8% and prices for photographic chemicals will increase by 10-22%, depending on product.

The company said that it is necessary to raise prices at this time because it is no longer able to absorb the rising cost of raw materials, including silver and oil.

In April 2006, the company issued a statement that it was notifying its customers of a potential price increase. Then, on May 17, 2006, Fuji Photo Film Co., Ltd., Fujifilm USA's parent company in Japan, announced that it would implement worldwide price increases for photosensitive material products.

The U.S. price increases for Color Paper and photographic chemicals will be effective August 15, 2006.

About Fujifilm
Fuji Photo Film U.S.A., Inc. is a subsidiary of Fuji Photo Film Co., Ltd. and delivers technology solutions to meet the imaging and information needs of retailers, consumers, professionals and business customers. As a global leader in digital imaging, Fujifilm pioneered the development of digital medical systems, and today is the leader in digital minilab systems. The company was ranked number 15 for U.S. patents granted during 2004, employs more than 75,000 people worldwide and in the year ending March 31, 2006, had global revenues of more than $22.8 billion.

In the United States, Fujifilm is a leader in delivering high quality, easy-to-use imaging and information solutions in the following categories: Digital Imaging Systems, Film and Imaging Systems, Recording/Storage Media, Motion Picture Film, Graphic Arts and Printing Systems and Medical Imaging and Diagnostics Systems. Fujifilm is an environmentally friendly, humane enterprise and an exemplary corporate citizen.

For more information on Fujifilm products, consumers can call 800-800-FUJI or access the Fujifilm USA Web site at www.fujifilmusa.com.