The Fuji S5 is a strange bird. The Fuji S5's people pictures easily look much better than the same thing shot on my Nikons. The Fuji S5 excels for people photos for wedding and portrait photographers.
If I was a people photographer, the Fuji S5 would be my favorite camera, but I'm an urban dilapidation photographer who prefers crazy color. I love my Canon 5D mostly because the saturation control goes to plus 4, while my Nikons only go to plus one or plus two. Thank goodness few people shoot as I do. Read the very interesting article here