TOKYO – Nikon Corporation is pleased to announce the introduction of the COOLPIX S52c and S52. The COOLPIX S52c and S52 offer high-quality wave-surface design and allow users to explore new experiences in digital photography. Built on a custom application of Nikon's innovative EXPEED digital image processing concept and incorporating the precision optics of a NIKKOR lens, the COOLPIX S52c and S52 realize optimum performance and maximum image quality.

A powerful 9.0 effective megapixel image capability ensures sharp resolution for outstanding photos. Equipped with a high-performance digital image processing engine and a built-in “right-angle” optical lens shift VR (Vibration Reduction) 3x Zoom-NIKKOR lens, the compact COOLPIX S52c and S52 realize clarity and vivid color. High sensitivity up to ISO 3200 allows for flexibility when shooting fast moving subjects and in low light conditions.

Experience the fun and freedom of built-in Wi-Fi support (COOLPIX S52c only) and my Picturetown^*1, Nikon’s exclusive image storage and sharing site. Upload, categorize and share photos directly from the camera to my Picturetown and explore the potential of “anytime, anywhere” access. The my Picturetown service offers the Picture Bank function for easy storage and Picture Mail, which triggers an email notification to friends anywhere. In addition, my Picturetown allows for easy viewing on cell phones (Japan and US only) and simple posting of links to blogs and websites. Pictures can also be played as full-screen slideshows with my Picturetown.

The COOLPIX S52c and S52 let the user compose and view shots with ease, even out in the sun, with their 3.0-inch LCD monitors offering bright and large images. Users can also explore the possibilities of the Pictmotion function and take sharing-enjoyment one step further by creatively combining their favorite movies and photos with music and visual styles.

Accompanying their advanced features, the COOLPIX S52c and S52 exude elegance with their wave-surface designs. Featuring smooth curves and a metallic finish with color clear coating for an attractive luster, the COOLPIX S52c and S52 seamlessly combine high-performance and sleek design. The COOLPIX S52c is available in a variety of brilliantly chic colors including Gloss Silver and Purplish Black^*2, while the COOLPIX S52 is available in Silver, Purplish Black, Coral Pink, Beige Gold, Matte Black, Gloss Red and Forest Green^*2.

Nikon COOLPIX S52c/S52 Feature Highlights

Optical lens shift VR image stabilization

The COOLPIX S52c and S52 both feature an especially compact built-in “right-angle” optical VR 3x Zoom-NIKKOR lens. Offering a pleasing 38-114mm range (35mm format equivalent), it not only delivers great compositional freedom, but also overcomes the effects of camera shake to produce clearer, sharper images.

ISO 3200 capability for extended shooting range

Extended light sensitivity of up to more than ISO 3200 allows users to capture fast moving subjects or shots in lower lighting conditions with impressive clarity. Also available is AUTO ISO control, which automatically selects the optimal sensitivity for the shot across a range between ISO 100 and 800, and up to ISO 2000 in High-Sensitivity mode.

my Picturetown for image storage and wireless sharing (COOLPIX S52c only)

The Picture Mail button makes it easy to send shots directly from the camera to Nikon’s my Picturetown server, allowing instant sharing to friends anywhere. Utilize Picture Bank to upload and save pictures onto my Picturetown’s secure server.

Expansive 3.0-inch LCD monitor for quality viewing and menu operation

A high-contrast, large 3.0-inch LCD monitor offers excellent satisfaction in handling, shooting and viewing, even out in daylight. The monitor features 230k-dots of high resolution, a wide vertical and horizontal viewing angle of 170 degrees, anti-reflection coating implementing sophisticated finishing technology and an acrylic panel that prevents scratches and fingerprints.

Nikon COOLPIX S52c/S52 Other Features

• Three Unique Nikon Image Innovations
  - Face-priority AF, In-Camera Red-Eye Fix, and D-Lighting
• Light weight with highly compact dimensions
• Macro shooting from as close as 4 cm (1.6 in.)
• 4x digital zoom extends compositional freedom
• Improved menu interface, available in a choice of 23 languages
• Time zone function for easy setting of multiple locations
• Approx. 38 MB of internal memory
• SDHC card compatibility
• USB connectivity
• PictBridge compatibility

Nikon COOLPIX S52c/S52 Specifications

System Requirements