Ricoh does it differently. No pre-PMA launches (Ricoh doesn't have a presence in the USA, so no need for PMA) no big shout and no three month delay from press launch to product release. Instead, the company quietly announced the new Ricoh R8 on its website, then handing over the camera for review on the same day in key areas like the UK. So, yesterday we got the launch and the preview… now comes the review proper. The product itself ships in the beginning of March. Phew! Ricoh dropped the Caplio name with this camera - it's now just the R8. How Leica will take this - the company's previous film SLR had the same R8 name - is unclear. The R8 - Ricoh's that is, not Leica's - also drops the pretty case colours and is now finished in all-black, all-silver or a panda finish with silver flashes offsetting the black body itself. The fit and finish (whichever you decide on) is exemplary for a GBP250 camera. It feels purposeful. Read the whole review here