MADISON, Wis.--(BUSINESS WIRE)--Each year, consumers spend more than USD3.5 billion on batteries for everything from digital cameras to flashlights. But despite the obvious benefits of rechargeable batteries, including less environmental waste and costs savings over time, less than 5% of all the batteries sold in the U.S. are rechargeable. A new product from Rayovac promises to change all that. HYBRID Batteries, featuring a breakthrough technology, deliver the benefits of rechargeable batteries, but eliminate common user frustrations to provide the world’s most user-friendly rechargeable battery to date.
Rayovac, one of the nation’s top battery brands, has identified two main reasons why consumers have not been purchasing rechargeable batteries at a high rate since their introduction to the marketplace in 1996. One, all rechargeable batteries on the U.S. market today need to be charged, sometimes as long as a full day, prior to initial use. This makes them rather inconvenient for the consumers who recognize a need to use rechargeable batteries immediately, right out of the package. Read the full press release here