Published on 09/8/2006

"The digital camera specialist plawa has been granted an exclusive license for AgfaPhoto digital cameras effective today, when the agreement came into force. The license was granted by Cologne-based AgfaPhoto Holding GmbH. Agfa has been one of the most prominent names in the photography industry for over a century. According to a digital camera survey conducted by Stern magazine in 2004, Agfa has 83 percent brand awareness, making it the second best known camera brand. One of the first models is the 7 Megapixel AgfaPhoto DC-735 digital compact camera. The AgfaPhoto 735 features 3x optical zoom, 4x digital zoom, a metal housing, rechargeable Lithium Ion battery and a 2.5-inch LCD monitor.
AgfaPhoto Holding CEO Dr. Frank Nellissen noted the following: "In plawa we've found a licensee that has the product and marketing acumen in this key product sector that is needed for success in this aggressive and fast moving market. The AgfaPhoto brand is all about providing photo retailers with quality cameras at good prices. plawa has decades of marketing and manufacturing experience with cameras and is a known quantity in the industry, making them the perfect partner for us".
"Market success will be decided in the high volume price segment ranging from 99 to 199 euros for five to ten Megapixel digital cameras. We will be launching a line of cameras with features of varying scope in September. We will also be unveiling the first AgfaPhoto digital cameras for partners and industry professionals at Photokina in Cologne," noted Michael Roessler, CEO of plawa-feinwerktechnik GmbH & Co. KG." via letsgodigital.org